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Reggae Canada from JuLion’s sights

7/31/2017

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Time fe blas’ out to rass!

Reggae Canada from JuLion’s sights

Grateful to have so many experiences in the growth of reggae music inna Canada.

So I ask people to pay me for my work, BECAUSE THEY TOOK THE TIME TO CALL OR MESSAGE ME, and everyone basically say “there is no budget” because I am expected to do it for free.

My own fault.  I used to have a fulltime job paying my bills for many years.  I posted photos, videos, writings about reggae music and events, promoted other’s events for FREE and went on with my day.  “Cho, a nuh nutten, I am elevating reggae” is what I kept telling myself.  Countless clubs, nights, events later an’ mi still deh yah.  Still grinding and loving this.  Nah stop.

Dat a de problem.  People know seh I will never stop so “why bother paying?  He did it free in the past.  He does it free for everyone”
Well dem seh slavery gone out long time but that is very inaccurate in this lil reggae scene.  Nuff ones and ones only want I man work for free.

Sorry

I man have children.

I must teach them to ovastand their own self worth and to charge accordingly.  I have spent many years creating relationships, contacts, connections, friends, artists, musicians, and producers, hundreds of phone calls, inboxes, emails, and private messages and now know that it must be worth something if a you people a call or contact?

The dilemma is going from free to charging a suitable fee for this necessary work.

Well, it has been a case by case situation.  I am now refusing to work for anyone for free.  What I do for you must be worth a quarter, or a loonie or $2.00 or $2,000?  Something?

Yeah, I am showing my side of the fence just as everyone else has a story of their own expenses, problems and dilemmas.
Being also honest about the situation some believe the work is valuable but not enough to pay for it.

Aight, stop call mi!

My time about the industry though any interaction is MY TIME.  Stop all of the texts, conversations and voice mails.  Idren actually asked I man to explain why I was worth the money I quoted.  He get work for free already and expected more freeness.

Sorry mi bredda, I man nuh fah de free ting!  Dem days done?  If you question the ability of guarantying that your dance will ram up if I promote it, I apprecilove that.  I may not be the most effective source.  Just don’t call me when you have an upcoming show!

“there is no budget” means you must either do your own promo or get your friends involved in the promo works.  There is nothing wrong with that.  That is how I started out because we could not afford mainstream media.  That was too far out of my league.

In consideration that my promotions are limited in their reach, I – CRW – have joined forces with www.torontoreggae.ca as well as www.rootzreggaeradio.ca to bring a greater concentration of voices towards reggae music in Toronto and hopefully many other spots in Canada.  Each day we grow and reach more reggae heads.

This mentality of “freeness” is part and parcel of the failure of the growth of reggae music here in Canada.  We seem to not have value for other people’s contributions, songs, work, studio-time and expect “freeness” from all around us. 

Reggae is truth music.  Lyrically, musically, spiritually forces the truth out of the true reggae head.  I’m blaming no one artist or promoter or anyone else.  I just focus on reggae music.

Reggae music takes the world by storm because it “grabs” you.  It does not matter who you are.  It is global.  It is ALL cultures.
Reggae does not compromise.

Reggae soldiers have no path but to treat the music, the people and the culture with respect.

I n I will treat I n I with respect.

If you do not respect me or my work, I am VERY cool with that but please stop calling.  I man take you and your work seriously.  If it is not reciprocated please do not call / text / email / inbox / private message etc...

Reggae demands the best of us 

ALL of its soldiers

Everyday

All of the time

We have a GREAT opportunity to elevate ourselves through the currency of reggae.  This is the path I am pursuing at this point.  Giving fiscal value to things pays some bills on this hamster wheel that we are all a part of within this babylonian construct.  Reggae has always had a hard time “earning” it’s just due as a professional path.  I see that as a necessary path to get involved with, monetizing this spiritual entity not for the money but more for its continued protection, bringing that positive spiritual force that reggae does.
 


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Conscious Thought ~ RRR ~ 19th July, 2017

7/22/2017

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This and most weeks, we speak on the native genocide by the Canadian government, calling for the protection of native woman, apartheid, RasTafari Against Domestic Abuse and other issues relevant to this time.

​We play nuff reggae music that speak to these atrocities that we live in and let the music be a guide to better lives through RasTafari or whatever belief system that one uses.

47:09 ~ About Louise Bennett / Tanya Stevens

53:69 ~ "Siren" Exco Levi

55:55 ~ Blizz Fyah Cracker

1:06:38 ~ Nkrumah

1:10:20 ~ Ammoye

1:14:10 ~ Ammoye / Exco Levi

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Advertise to the Reggae Community

7/16/2017

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Reggae Media

The success of radio and advertising is eyeballs and eardrums!

www.Torontoreggae.ca, www.rootzreggaeradio.ca and www.canadianreggaeworld.com along with bundown360 are pooling talents and reach to hopefully expand the reach of Canadian reggae media.

We are joining forces!

All of you can find out whom and where each company reaches.  We have many crossover clients yet we also have patrons loyal to each site.   We have all seen the power in the genre of reggae music and believe in its (reggae music) path and separately we have forged our own paths in bringing it to the people.

So now we are going to bring the positive influence of our numbers together as we create commercials for play on www.rootzreggaeradio.ca. 

A direct outlet to the reggae fan.  A specific fan!

We have researched what advertising costs ($800.00 - $1,000.00 or more / week) are on mainstream radio where we hope to touch their audiences of thousands, even in the hundreds of thousands as reggae is a global entity.

We can create your commercial in an effective manner, closer to the soul and sound of reggae music to air on www.rootzreggaeradio.ca weekly shows to be produced by Bundown360.  We also bring our collective media presence on a unified front.

Listen to some of the work by Belinda Brady who has the experience as production manager for Flow 93.5FM, Chry 105.5FM and G98.7FM.

Our goal is to bring the reggae market to bear on businesses, events and concerts.

For $600.00 / month we are ready to create commercials for those who seek the reggae market.

Sample ad.  We provide the audio.
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