In this current era of radio we're blessed with possible opportunities. Congratulations to Fitzroy Gordon and the staff of G98.7fm for putting a quality program to the airwaves which is somewhat apart from the current anemic mainstream crap that we have been forced to swallow for decades now. Nothing sweeter than hearing a tune from the 50s, 60s, 70s to the 2000s within the same mix! Good music is good music, no matter the era and some tunes are easily timeless so can be played with any good song from any other time. It is an inspiration to understand the fight and struggles this station underwent to get on air and that perseverance should serve as a beacon for all within this community.
We have a station that knows good music because we hear them play great tunes everyday even before the station went live. Anyone that I have turned on to this station does not leave it. I for one am truly impressed.
Now, if I were performing reggae music in Toronto or anywhere in Canada for that matter, I would certainly submit my tunes to this station. If the tune is any good, I am fairly sure that it will see some positive air time. Now, the real qualifier is “good music”! Not because one submits means that it has to get played! I have personally heard some of the songs submitted by artists in Canada and some of it truly is not up to snuff, yet there are others that are of a very high caliber yet never see air time as the artists believe it to be futile to submit their tunes. Well, I’ll do some work for those good tunes as I’d love to hear them on the airwaves so here is where you find all of the information that you may need, http://g987fm.com/reach-us/.
I am NOT placing the responsibility for the upgrade of a reggae infrastructure squarely on the shoulders of G98.7 as they have a mandate to stay on air and pay bills so getting airplay with them does not automatically ensure ‘stardom’ or fame and fortune. The artist /s must be willing to do performances, reaching out to newer audiences that are listening to their tunes on air. Live performances need a resurgence and www.canadianreggaeworld.com, CRW will be hosting more and more live shows so check the ‘gallery’ area on the website for upcoming events by CRW as well as other artists and selectas in the city. It is my hope to have the website cater to all cities and provinces in Canada!
In support of an infrastructure, Rebel Vibes on CHRY 105.5fm, hosted by Carrie Mullings, airs every Monday morning and as much music as she has, she could use even more. The show plays 100% Canadian produced reggae music.
Another outlet for promotion is http://torontoreggae.ca/ which also boasts a Facebook page. A fast growing entity, doing an outstanding job of promoting reggae events in the city, is currently being underused by our community. The ‘opportunities’ are there now more than ever before. Let us make the best of what we have.